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Retail Power Plays: From Trading to Brand Leadership

Overview of attention for book
Attention for Chapter 14: The Producer Perspective: Partnerships and Paranoia
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Chapter title
The Producer Perspective: Partnerships and Paranoia
Chapter number 14
Book title
Retail Power Plays: From Trading to Brand Leadership
Published by
Palgrave Macmillan, London, January 1997
DOI 10.1007/978-1-349-14378-8_14
Book ISBNs
978-1-349-14380-1, 978-1-349-14378-8
Authors

Andrew Wileman, Michael Jary, Wileman, Andrew, Jary, Michael