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Mendeley readers
| Chapter title |
Investing in the Brand-Customer Relationship
|
|---|---|
| Chapter number | 11 |
| Book title |
Retail Power Plays: From Trading to Brand Leadership
|
| Published by |
Palgrave Macmillan, London, January 1997
|
| DOI | 10.1007/978-1-349-14378-8_11 |
| Book ISBNs |
978-1-349-14380-1, 978-1-349-14378-8
|
| Authors |
Andrew Wileman, Michael Jary, Wileman, Andrew, Jary, Michael |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |