You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Organising for Retail Brand Management
|
|---|---|
| Chapter number | 9 |
| Book title |
Retail Power Plays: From Trading to Brand Leadership
|
| Published by |
Palgrave Macmillan, London, January 1997
|
| DOI | 10.1007/978-1-349-14378-8_9 |
| Book ISBNs |
978-1-349-14380-1, 978-1-349-14378-8
|
| Authors |
Andrew Wileman, Michael Jary, Wileman, Andrew, Jary, Michael |