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| Chapter title |
Investing in Brand Integrity
|
|---|---|
| Chapter number | 12 |
| Book title |
Retail Power Plays: From Trading to Brand Leadership
|
| Published by |
Palgrave Macmillan, London, January 1997
|
| DOI | 10.1007/978-1-349-14378-8_12 |
| Book ISBNs |
978-1-349-14380-1, 978-1-349-14378-8
|
| Authors |
Andrew Wileman, Michael Jary, Wileman, Andrew, Jary, Michael |