↓ Skip to main content
What is this page? Embed badge

Retail Power Plays: From Trading to Brand Leadership

Overview of attention for book
Cover of 'Retail Power Plays: From Trading to Brand Leadership'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction: From Trading to Brand Leadership
  3. Altmetric Badge
    Chapter 2 The Growth of Retail Power and the Brand-building Challenge
  4. Altmetric Badge
    Chapter 3 Are Retail Brands Different from Producer Brands?
  5. Altmetric Badge
    Chapter 4 Repertoire Retailing: Fashion and Home Lifestyle
  6. Altmetric Badge
    Chapter 5 Proximity Retailing
  7. Altmetric Badge
    Chapter 6 Category Killers
  8. Altmetric Badge
    Chapter 7 Grocery Retailing
  9. Altmetric Badge
    Chapter 8 Managing Multiplicity: The Detail in Retail
  10. Altmetric Badge
    Chapter 9 Organising for Retail Brand Management
  11. Altmetric Badge
    Chapter 10 Investing in Store Brands
  12. Altmetric Badge
    Chapter 11 Investing in the Brand-Customer Relationship
  13. Altmetric Badge
    Chapter 12 Investing in Brand Integrity
  14. Altmetric Badge
    Chapter 13 The Financial Services Supermarket
  15. Altmetric Badge
    Chapter 14 The Producer Perspective: Partnerships and Paranoia
  16. Altmetric Badge
    Chapter 15 Retailing Without Frontiers
  17. Altmetric Badge
    Chapter 16 Multi-business Retailing: Sum and Parts
  18. Altmetric Badge
    Chapter 17 Home Shopping: From Mail Order to the Virtual Mall
  19. Altmetric Badge
    Chapter 18 Summary and Conclusion
Attention for Chapter 8: Managing Multiplicity: The Detail in Retail
Altmetric Badge

Citations

dimensions_citation
60 Dimensions
Summary Dimensions citations
So far, Dimensions has found 60 publications that cite this research output.

60

The most recent citing publications are shown below. View all 60 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.