You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
The Rejuvenation of Volvo
|
|---|---|
| Chapter number | 19 |
| Book title |
Markenmanagement in der Automobilindustrie
|
| Published by |
Gabler Verlag, January 2003
|
| DOI | 10.1007/978-3-322-92081-2_19 |
| Book ISBNs |
978-3-32-292082-9, 978-3-32-292081-2
|
| Authors |
Mark Fields, Fields, Mark |