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| Chapter title |
Audi — Innovation, Technik und Design
|
|---|---|
| Chapter number | 9 |
| Book title |
Markenmanagement in der Automobilindustrie
|
| Published by |
Gabler Verlag, January 2003
|
| DOI | 10.1007/978-3-322-92081-2_9 |
| Book ISBNs |
978-3-32-292082-9, 978-3-32-292081-2
|
| Authors |
Martin Winterkorn, Winterkorn, Martin |