Markenmanagement in der Automobilindustrie
Gabler Verlag
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
| Chapter title |
Von der Technik zum Kunden
|
|---|---|
| Chapter number | 2 |
| Book title |
Markenmanagement in der Automobilindustrie
|
| Published by |
Gabler Verlag, January 2003
|
| DOI | 10.1007/978-3-322-92081-2_2 |
| Book ISBNs |
978-3-32-292082-9, 978-3-32-292081-2
|
| Authors |
Ralf Kalmbach, Kalmbach, Ralf |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 67% |
| Unknown | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 67% |
| Unknown | 1 | 33% |