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Chapter title |
Kommunikation ist der Treibstoff der Markenpositionierung
|
---|---|
Chapter number | 7 |
Book title |
Markenmanagement in der Automobilindustrie
|
Published by |
Gabler Verlag, January 2003
|
DOI | 10.1007/978-3-322-92081-2_7 |
Book ISBNs |
978-3-32-292082-9, 978-3-32-292081-2
|
Authors |
Jean-Remy von Matt, Matt, Jean-Remy |