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Timeline
Mendeley readers
Title |
Modern Marketing Communications
|
---|---|
Published by |
Springer Netherlands, December 2012
|
DOI | 10.1007/978-94-011-6868-7 |
ISBNs |
978-0-216-92694-3, 978-9-40-116868-7
|
Authors |
Jefkins, Frank |
Mendeley readers
The data shown below were compiled from readership statistics for 30 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
New Zealand | 1 | 3% |
Unknown | 29 | 97% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 6 | 20% |
Lecturer > Senior Lecturer | 2 | 7% |
Student > Master | 2 | 7% |
Student > Doctoral Student | 1 | 3% |
Unspecified | 1 | 3% |
Other | 2 | 7% |
Unknown | 16 | 53% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 2 | 7% |
Social Sciences | 2 | 7% |
Business, Management and Accounting | 2 | 7% |
Linguistics | 2 | 7% |
Design | 2 | 7% |
Other | 5 | 17% |
Unknown | 15 | 50% |