¿Qué es la comunicación de RSE?
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Al intercambio de información que se genera entre dos o más individuos con el objetivo de aportar información y recibirla, se…
Integrated Communications in the Postmodern Era
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction: Integrated Communications in the Postmodern Age
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Altmetric BadgeChapter 2 Integrated Marketing Communications: A Contextual International Advertising Approach
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Altmetric BadgeChapter 3 Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists
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Altmetric BadgeChapter 4 Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review
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Altmetric BadgeChapter 5 Customer Engagement — Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media
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Altmetric BadgeChapter 6 The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand Equity
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Altmetric BadgeChapter 7 Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example
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Altmetric BadgeChapter 8 Fostering Interactivity through Responsiveness: The Case of Turkish Environmentalist Non-Profit Organizations’ Websites
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Altmetric BadgeChapter 9 Articulating Locality in Advertising Adaptation: The Snickers Case
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Altmetric BadgeChapter 10 The Changing Paradigm of Public Relations in Turkey: From Past to Present
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Altmetric BadgeChapter 11 Rethinking the Role of “The Idea” in Integrated Communications
Attention for Chapter 7:
Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example