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Integrated Communications in the Postmodern Era

Overview of attention for book
Cover of 'Integrated Communications in the Postmodern Era'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Integrated Communications in the Postmodern Age
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    Chapter 2 Integrated Marketing Communications: A Contextual International Advertising Approach
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    Chapter 3 Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists
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    Chapter 4 Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review
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    Chapter 5 Customer Engagement — Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media
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    Chapter 6 The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand Equity
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    Chapter 7 Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example
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    Chapter 8 Fostering Interactivity through Responsiveness: The Case of Turkish Environmentalist Non-Profit Organizations’ Websites
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    Chapter 9 Articulating Locality in Advertising Adaptation: The Snickers Case
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    Chapter 10 The Changing Paradigm of Public Relations in Turkey: From Past to Present
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    Chapter 11 Rethinking the Role of “The Idea” in Integrated Communications
Attention for Chapter 5: Customer Engagement — Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media
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Citations

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2 Mendeley
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Chapter title
Customer Engagement — Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media
Chapter number 5
Book title
Integrated Communications in the Postmodern Era
Published by
Palgrave Macmillan, London, January 2015
DOI 10.1057/9781137388551_5
Book ISBNs
978-1-349-48204-7, 978-1-137-38855-1
Authors

Klement Podnar, Urša Golob, Podnar, Klement, Golob, Urša

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 50%
Unknown 1 50%
Readers by discipline Count As %
Unspecified 1 50%
Unknown 1 50%

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