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Integrated Communications in the Postmodern Era

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Cover of 'Integrated Communications in the Postmodern Era'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Integrated Communications in the Postmodern Age
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    Chapter 2 Integrated Marketing Communications: A Contextual International Advertising Approach
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    Chapter 3 Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists
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    Chapter 4 Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review
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    Chapter 5 Customer Engagement — Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media
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    Chapter 6 The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand Equity
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    Chapter 7 Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example
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    Chapter 8 Fostering Interactivity through Responsiveness: The Case of Turkish Environmentalist Non-Profit Organizations’ Websites
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    Chapter 9 Articulating Locality in Advertising Adaptation: The Snickers Case
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    Chapter 10 The Changing Paradigm of Public Relations in Turkey: From Past to Present
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    Chapter 11 Rethinking the Role of “The Idea” in Integrated Communications
Attention for Chapter 6: The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand Equity
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Chapter title
The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand Equity
Chapter number 6
Book title
Integrated Communications in the Postmodern Era
Published by
Palgrave Macmillan, London, January 2015
DOI 10.1057/9781137388551_6
Book ISBNs
978-1-349-48204-7, 978-1-137-38855-1
Authors

Bayram Zafer Erdoğan, Tolga Torun, Erdoğan, Bayram Zafer, Torun, Tolga

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