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Integrated Communications in the Postmodern Era

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Attention for Chapter 11: Rethinking the Role of “The Idea” in Integrated Communications
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Chapter title
Rethinking the Role of “The Idea” in Integrated Communications
Chapter number 11
Book title
Integrated Communications in the Postmodern Era
Published by
Palgrave Macmillan, London, January 2015
DOI 10.1057/9781137388551_11
Book ISBNs
978-1-349-48204-7, 978-1-137-38855-1
Authors

Pinar Umul Ünsal, Burcu Yaman, Burak Amirak, Serçin Sun İpekeşen, Ünsal, Pinar Umul, Yaman, Burcu, Amirak, Burak, İpekeşen, Serçin Sun