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Integrated Communications in the Postmodern Era

Overview of attention for book
Attention for Chapter 4: Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review
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Citations

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66 Mendeley
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Chapter title
Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review
Chapter number 4
Book title
Integrated Communications in the Postmodern Era
Published by
Palgrave Macmillan, London, January 2015
DOI 10.1057/9781137388551_4
Book ISBNs
978-1-349-48204-7, 978-1-137-38855-1
Authors

Guda van Noort, Lotte M. Willemsen, Peter Kerkhof, Joost W. M. Verhoeven, Noort, Guda van, Willemsen, Lotte M., Kerkhof, Peter, Verhoeven, Joost W. M., van Noort, Guda

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 66 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Netherlands 2 3%
United Kingdom 1 2%
France 1 2%
Unknown 62 94%

Demographic breakdown

Readers by professional status Count As %
Student > Master 16 24%
Student > Bachelor 10 15%
Student > Ph. D. Student 4 6%
Professor > Associate Professor 3 5%
Lecturer 3 5%
Other 14 21%
Unknown 16 24%
Readers by discipline Count As %
Business, Management and Accounting 22 33%
Social Sciences 15 23%
Arts and Humanities 3 5%
Computer Science 2 3%
Mathematics 1 2%
Other 5 8%
Unknown 18 27%