You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
| Chapter title |
Search Engine Advertising
|
|---|---|
| Chapter number | 8 |
| Book title |
Taking Down Goliath
|
| Published by |
Palgrave Macmillan, New York, January 2014
|
| DOI | 10.1057/9781137444219_8 |
| Book ISBNs |
978-1-349-49558-0, 978-1-137-44421-9
|
| Authors |
Kevin M. Ryan, Rob Spider Graham, Ryan, Kevin M., Graham, Rob Spider |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 1 | 3% |
| Unknown | 28 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 7 | 24% |
| Student > Bachelor | 5 | 17% |
| Professor > Associate Professor | 2 | 7% |
| Lecturer | 1 | 3% |
| Student > Ph. D. Student | 1 | 3% |
| Other | 1 | 3% |
| Unknown | 12 | 41% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 31% |
| Computer Science | 2 | 7% |
| Economics, Econometrics and Finance | 2 | 7% |
| Social Sciences | 1 | 3% |
| Chemistry | 1 | 3% |
| Other | 2 | 7% |
| Unknown | 12 | 41% |