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| Chapter title |
The Mobile Marketing Conundrum
|
|---|---|
| Chapter number | 11 |
| Book title |
Taking Down Goliath
|
| Published by |
Palgrave Macmillan, New York, January 2014
|
| DOI | 10.1057/9781137444219_11 |
| Book ISBNs |
978-1-349-49558-0, 978-1-137-44421-9
|
| Authors |
Kevin M. Ryan, Rob Spider Graham, Ryan, Kevin M., Graham, Rob Spider |