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Mendeley readers
| Chapter title |
Digital Display Advertising
|
|---|---|
| Chapter number | 6 |
| Book title |
Taking Down Goliath
|
| Published by |
Palgrave Macmillan, New York, January 2014
|
| DOI | 10.1057/9781137444219_6 |
| Book ISBNs |
978-1-349-49558-0, 978-1-137-44421-9
|
| Authors |
Kevin M. Ryan, Rob Spider Graham, Ryan, Kevin M., Graham, Rob Spider |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Postgraduate | 1 | 20% |
| Unknown | 4 | 80% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 20% |
| Unknown | 4 | 80% |