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Taking Down Goliath

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Cover of 'Taking Down Goliath'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
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    Chapter 2 The Digital Advertising Big Bang
  4. Altmetric Badge
    Chapter 3 Setting and Measuring Digital Campaign Goals
  5. Altmetric Badge
    Chapter 4 Defining Online Audiences
  6. Altmetric Badge
    Chapter 5 Creating the Perfect Online Marketing Message
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    Chapter 6 Digital Display Advertising
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    Chapter 7 Tactics and Strategies for Creating Effective E-mail Marketing Campaigns
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    Chapter 8 Search Engine Advertising
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    Chapter 9 Understanding Search Engine Optimization
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    Chapter 10 The Social Media Universe
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    Chapter 11 The Mobile Marketing Conundrum
  13. Altmetric Badge
    Chapter 12 THE LEVEL PLAYING FIELD
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Title
Taking Down Goliath
Published by
Palgrave Macmillan US, November 2014
DOI 10.1057/9781137444219
ISBNs
978-1-349-49558-0, 978-1-137-44421-9
Authors

Ryan, Kevin M., Graham, Rob Spider

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