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Taking Down Goliath

Overview of attention for book
Cover of 'Taking Down Goliath'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 The Digital Advertising Big Bang
  4. Altmetric Badge
    Chapter 3 Setting and Measuring Digital Campaign Goals
  5. Altmetric Badge
    Chapter 4 Defining Online Audiences
  6. Altmetric Badge
    Chapter 5 Creating the Perfect Online Marketing Message
  7. Altmetric Badge
    Chapter 6 Digital Display Advertising
  8. Altmetric Badge
    Chapter 7 Tactics and Strategies for Creating Effective E-mail Marketing Campaigns
  9. Altmetric Badge
    Chapter 8 Search Engine Advertising
  10. Altmetric Badge
    Chapter 9 Understanding Search Engine Optimization
  11. Altmetric Badge
    Chapter 10 The Social Media Universe
  12. Altmetric Badge
    Chapter 11 The Mobile Marketing Conundrum
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    Chapter 12 THE LEVEL PLAYING FIELD
Attention for Chapter 7: Tactics and Strategies for Creating Effective E-mail Marketing Campaigns
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Summary
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Chapter title
Tactics and Strategies for Creating Effective E-mail Marketing Campaigns
Chapter number 7
Book title
Taking Down Goliath
Published by
Palgrave Macmillan, New York, January 2014
DOI 10.1057/9781137444219_7
Book ISBNs
978-1-349-49558-0, 978-1-137-44421-9
Authors

Kevin M. Ryan, Rob Spider Graham, Ryan, Kevin M., Graham, Rob Spider

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