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Advertising Confluence: Transitioning Marketing Communications into Social Movements

Overview of attention for book
Attention for Chapter 1: From Lipophilia to Lipophobia: The Role of Moral Entrepreneurs
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2 Mendeley
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Chapter title
From Lipophilia to Lipophobia: The Role of Moral Entrepreneurs
Chapter number 1
Book title
Advertising Confluence: Transitioning Marketing Communications into Social Movements
Published by
Palgrave Pivot, New York, January 2015
DOI 10.1057/9781137492265_1
Book ISBNs
978-1-349-50458-9, 978-1-137-49226-5
Authors

Anne-Sophie Bacouël, Sabine Bacouël-Jentjens, Bacouël, Anne-Sophie, Bacouël-Jentjens, Sabine

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 1 50%
Student > Master 1 50%
Readers by discipline Count As %
Social Sciences 1 50%
Engineering 1 50%