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Mendeley readers
| Chapter title |
Say It without Saying It: How Consumers Interpret “Tropes” in Advertising and Its Impact on Campaign Success
|
|---|---|
| Chapter number | 6 |
| Book title |
Advertising Confluence: Transitioning Marketing Communications into Social Movements
|
| Published by |
Palgrave Pivot, New York, January 2015
|
| DOI | 10.1057/9781137492265_6 |
| Book ISBNs |
978-1-349-50458-9, 978-1-137-49226-5
|
| Authors |
Jamin Gordon, Jun Wu, Gordon, Jamin, Wu, Jun |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 50% |
| Student > Master | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 50% |
| Computer Science | 1 | 50% |