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Mendeley readers
| Title |
Advertising Confluence: Transitioning Marketing Communications into Social Movements
|
|---|---|
| Published by |
Palgrave Macmillan US, December 2014
|
| DOI | 10.1057/9781137492265 |
| ISBNs |
978-1-349-50458-9, 978-1-137-49226-5
|
| Editors |
Arora, Anshu Saxena, Bacouël-Jentjens, Sabine |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 1 | 14% |
| Student > Bachelor | 1 | 14% |
| Professor | 1 | 14% |
| Student > Master | 1 | 14% |
| Student > Postgraduate | 1 | 14% |
| Other | 0 | 0% |
| Unknown | 2 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 71% |
| Unknown | 2 | 29% |