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Mendeley readers
| Chapter title |
How “True” Are Stereotypes? The Role of Stereotypes in Advertising
|
|---|---|
| Chapter number | 7 |
| Book title |
Advertising Confluence: Transitioning Marketing Communications into Social Movements
|
| Published by |
Palgrave Pivot, New York, January 2015
|
| DOI | 10.1057/9781137492265_7 |
| Book ISBNs |
978-1-349-50458-9, 978-1-137-49226-5
|
| Authors |
Grace Curry, Ulysses Brown, Jun Wu, Anshu Saxena Arora, Curry, Grace, Brown, Ulysses, Wu, Jun, Arora, Anshu Saxena |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 1 | 33% |
| Linguistics | 1 | 33% |
| Business, Management and Accounting | 1 | 33% |