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Advertising Confluence: Transitioning Marketing Communications into Social Movements

Overview of attention for book
Cover of 'Advertising Confluence: Transitioning Marketing Communications into Social Movements'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 From Lipophilia to Lipophobia: The Role of Moral Entrepreneurs
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    Chapter 2 Creative Advertising Appeals on Global Cultural Spectrum
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    Chapter 3 Polysemy in Advertising: A Study of the Effects of Advertising Messages on Decision Making
  5. Altmetric Badge
    Chapter 4 Does the Country of Origin Matter for Cosmetics? The “Made in France” Argument
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    Chapter 5 Brand Diffusions and Brand Naming Strategies
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    Chapter 6 Say It without Saying It: How Consumers Interpret “Tropes” in Advertising and Its Impact on Campaign Success
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    Chapter 7 How “True” Are Stereotypes? The Role of Stereotypes in Advertising
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    Chapter 8 The Value of Social Networks in the World of Advertising
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    Chapter 9 Afterword
Attention for Chapter 2: Creative Advertising Appeals on Global Cultural Spectrum
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Chapter title
Creative Advertising Appeals on Global Cultural Spectrum
Chapter number 2
Book title
Advertising Confluence: Transitioning Marketing Communications into Social Movements
Published by
Palgrave Pivot, New York, January 2015
DOI 10.1057/9781137492265_2
Book ISBNs
978-1-349-50458-9, 978-1-137-49226-5
Authors

John Hudson, Anshu Saxena Arora, Hudson, John, Arora, Anshu Saxena

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