What happened to Halston? The rise and fall of an American fashion icon
Co.Exist,
Relationships between designers and retailers are now commonplace, but that wasn’t the case in 1983, when Halston signed with…
Advertising Confluence: Transitioning Marketing Communications into Social Movements
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 From Lipophilia to Lipophobia: The Role of Moral Entrepreneurs
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Altmetric BadgeChapter 2 Creative Advertising Appeals on Global Cultural Spectrum
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Altmetric BadgeChapter 3 Polysemy in Advertising: A Study of the Effects of Advertising Messages on Decision Making
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Altmetric BadgeChapter 4 Does the Country of Origin Matter for Cosmetics? The “Made in France” Argument
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Altmetric BadgeChapter 5 Brand Diffusions and Brand Naming Strategies
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Altmetric BadgeChapter 6 Say It without Saying It: How Consumers Interpret “Tropes” in Advertising and Its Impact on Campaign Success
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Altmetric BadgeChapter 7 How “True” Are Stereotypes? The Role of Stereotypes in Advertising
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Altmetric BadgeChapter 8 The Value of Social Networks in the World of Advertising
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Altmetric BadgeChapter 9 Afterword