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Mendeley readers
| Chapter title |
Fallbeispiele: Influencer-Marketing-Cases aus 12 Branchen
|
|---|---|
| Chapter number | 7 |
| Book title |
Influencer Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-20854-7_7 |
| Book ISBNs |
978-3-65-820853-0, 978-3-65-820854-7
|
| Authors |
Marlis Jahnke |
Mendeley readers
The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 17 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 8 | 47% |
| Student > Master | 2 | 12% |
| Unknown | 7 | 41% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 35% |
| Economics, Econometrics and Finance | 3 | 18% |
| Psychology | 1 | 6% |
| Unknown | 7 | 41% |