You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Was sind die medienrechtlichen Rahmenbedingungen des Influencer-Marketings? Kennzeichnung, Jugendschutz und Aufsicht
|
|---|---|
| Chapter number | 8 |
| Book title |
Influencer Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-20854-7_8 |
| Book ISBNs |
978-3-65-820853-0, 978-3-65-820854-7
|
| Authors |
Thomas Fuchs, Caroline Hahn |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 15 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 27% |
| Unspecified | 1 | 7% |
| Lecturer | 1 | 7% |
| Student > Master | 1 | 7% |
| Unknown | 8 | 53% |
| Readers by discipline | Count | As % |
|---|---|---|
| Economics, Econometrics and Finance | 2 | 13% |
| Business, Management and Accounting | 2 | 13% |
| Unspecified | 1 | 7% |
| Psychology | 1 | 7% |
| Social Sciences | 1 | 7% |
| Other | 0 | 0% |
| Unknown | 8 | 53% |