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Mendeley readers
| Chapter title |
Menschen vertrauen Menschen. Influencer in der B2B-Kommunikation
|
|---|---|
| Chapter number | 5 |
| Book title |
Influencer Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-20854-7_5 |
| Book ISBNs |
978-3-65-820853-0, 978-3-65-820854-7
|
| Authors |
Franziska von Lewinski |
Mendeley readers
The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 42 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 17 | 40% |
| Student > Master | 7 | 17% |
| Lecturer | 1 | 2% |
| Student > Ph. D. Student | 1 | 2% |
| Unknown | 16 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 12 | 29% |
| Economics, Econometrics and Finance | 5 | 12% |
| Arts and Humanities | 3 | 7% |
| Computer Science | 2 | 5% |
| Social Sciences | 2 | 5% |
| Other | 2 | 5% |
| Unknown | 16 | 38% |