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Mendeley readers
| Chapter title |
Ist Influencer-Marketing wirklich neu?
|
|---|---|
| Chapter number | 1 |
| Book title |
Influencer Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-20854-7_1 |
| Book ISBNs |
978-3-65-820853-0, 978-3-65-820854-7
|
| Authors |
Marlis Jahnke |
Mendeley readers
The data shown below were compiled from readership statistics for 58 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 58 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 21 | 36% |
| Student > Master | 10 | 17% |
| Lecturer > Senior Lecturer | 1 | 2% |
| Unknown | 26 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 26% |
| Social Sciences | 5 | 9% |
| Economics, Econometrics and Finance | 4 | 7% |
| Psychology | 4 | 7% |
| Sports and Recreations | 2 | 3% |
| Other | 2 | 3% |
| Unknown | 26 | 45% |