The Sustainable Global Marketplace

Table of Contents

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   Book Overview
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   Chapter 1 Analyzing Mental Representations in Marketing: the Contribution of Cognitive Mapping
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   Chapter 3 “Tried and True” or “Cutting Edge”: Use of Data Analytical Techniques in Marketing Research
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   Chapter 4 Social Media Applications for Marketing Educators
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   Chapter 5 Stadium Atmosphere: Concept and Measurement
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   Chapter 6 Resident Involvement: The Case of World Cup 2010
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   Chapter 7 University Branding: The Contribution of Intercollegiate Athletics
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   Chapter 8 Marketing Internships: Expectations and Perceptions of Students and Internship Providers
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   Chapter 9 Trust in Preparation of University-Industry (UI)-Collaboration: Outcomes From a Course with Focus on Developing Businesslike Capabilities
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    Chapter 10 Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological Data
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    Chapter 11 Match/Mismatch in The College Service-Learning Experience: Influence on Attitudes, Satisfaction, and Volunteer Intentions
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    Chapter 12 Untying the Bond With Own Possessions for Resale: The Influences of Resale Knowledge and Endowment Effect
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    Chapter 13 Gift or Gift Card? Symbolic Interactionism in Gift Exchange
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    Chapter 16 Internationalization of Remote Service Technologies - A Three Country Study on Perception, Adaption and Relationship Marketing
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    Chapter 18 Host Country Institutional Factors as Determinants of Direct Selling Industry Success
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    Chapter 19 Materialism, Conspicuous Consumption and American Hip-Hop Subculture
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    Chapter 21 The Development and Management of Organizational Partner Orientation
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    Chapter 22 Can Consumers Forgo the Need to Touch Products? An Examination of the Compensatory Role of Moods
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    Chapter 23 Is This What i Think it is? The Frontal Lobe and Influences on Taste
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    Chapter 24 I Know it But i Want to Touch it: Does Brand Familiarity Compensate Need for Touch?
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    Chapter 26 Marketing Innovation and Externalities: The Case of the Chilean Wine Cluster
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    Chapter 27 Marketing Practices and Performance in a Post-Crisis Scenario
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    Chapter 30 Consumer use of the Internet and the Knowledge Gap in Healthcare
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    Chapter 31 Examining the Influence of Parents Versus Peers on Gen Y Internet Ethical Attitudes
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    Chapter 32 Key Account Management Orientation and its Impact on Company’s Performance – An Empirical Study
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    Chapter 34 Dyadic Operationalization in Business Marketing
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    Chapter 35 A Measure for Customer Reference Marketing
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    Chapter 36 The Effect of Interpersonal Counterproductive Behavior on the Performance of New Product Development Teams
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    Chapter 37 Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic, Ergonomic, and Symbolic Value
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    Chapter 38 Determining the Best Launch Time for New Products with Risk Considerations in a Competitive Market Situation
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    Chapter 39 Toward Brand Loyalty: Two Bridges of Brand and Customer Relationship Quality
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    Chapter 40 Trial-Attitude Formation for a Green Product
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    Chapter 41 In Brands that are Proclaimed Sustainable, Consumers do not trust
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    Chapter 42 The Application of Value Co-Creation in Advancing Solutions to Sustainable Consumption
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    Chapter 43 Does the Green Shoe Fit? Examining Consumer Perceptions of Fit and CSR Activities
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    Chapter 44 E-Projects: Global Virtual Student Teams
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    Chapter 45 Mindful Consumption as Marketing Competitive Advantage: The Strength of Ideology Toward the Purchase Decision
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    Chapter 47 Paying Premium Prices for Sustainable Tourism: An Investigation of Some Antecedents
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    Chapter 48 What Drives Consumers in Eco-Fashion? A Means-End Approach to Building Meaningful Segments of Green Consumer Types
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    Chapter 49 Understanding Determinant Factors of Firm Performance: A Time Path Analysis of the Auto-Industry
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    Chapter 50 The Good Ones Go Into the Pot, the Bad Ones Go Into Your Crop: How to Identify Inaccurate Response Behavior in Online Marketing Research
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    Chapter 51 Surveys Go 3D: Using Virtual Worlds to Innovate in Marketing Research
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    Chapter 52 Cross-Functional Activities - Do They Really Reduce Inter-Functional Conflict Between Sales and Marketing?
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    Chapter 53 Sources of Intraorganizational Conflict: a Sales Perspective
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    Chapter 54 Salesperson’s Personality and the Relationship Quality Differences Between Customers and Friends
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    Chapter 56 Consumer Perceptions of Advertising Appeals: Hard-Sell and Soft-Sell Revisited
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    Chapter 57 Advertising Strategies for Charities
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    Chapter 59 What Keeps Consumers from Buying Counterfeits? The Role of Risk as an Obstacle to Purchasing Pirated Products
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    Chapter 60 “The Good Life”: Individual Well - Being and its Relationship with Materialism
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    Chapter 61 The Process of Consumer-Brand Engagement: A Grounded Theory Approach
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    Chapter 62 Antecedents and Consequences of the Gap Between Perceived and Actual Quality of Brands
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    Chapter 63 The Role of Gay Identity in Gay Consumers’ Evaluations of Gendered Brands
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    Chapter 64 Do Coordination Flexibility and Market Orientation Leverage Entrepreneurial Strategy to Predict Export Sales Performance?
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    Chapter 66 Export Knowledge Absorption and SMEs’ International Performance
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    Chapter 67 Structural Factors Associated with the Export Performance of Manufacturing Firms
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    Chapter 68 Guanxi Meets Western Banking Systems: Trust, Bonding, and Commitment in the Context of Consumer Acculturation
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    Chapter 69 Cross-Generational Perceptions of Disciplining and the Implications for the Sustainability of Disciplining Practices of Service Providers
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    Chapter 70 Overall Customer Satisfaction: A Case Study of the Bangladesh Banking Sector
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    Chapter 71 Service in the Hospitality Industry: A Chinese and American Comparison of Failures and Recovery Strategies
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    Chapter 72 The Influence of Mental Models of Customer Service on Employee Engagement
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    Chapter 73 The Influence of Service Guarantees on Firm Performance
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    Chapter 74 When the Service Encounter Becomes a Source of Boredom: A Customer Demands-Resources Model of Service Employees’ Boreout
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    Chapter 75 Integrative Business Education Focused on the Environment: A Description of the Sophomore Scholars Program, its Effects on Academic Performance, and the Regulatory Focus of its Participants
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    Chapter 76 Exploring the Effect of an Instruction to be Creative on Problem Solving in the Classroom
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    Chapter 77 Social Media and Students’ Achievement: The Role of Culture and Personality
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    Chapter 79 When Local Brands are Better? The Moderator Role of Self-Construal on Identification with Global or Local Brands
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    Chapter 80 Consumer Spent Bigger Than Needed: Explaining Mobile Phone Plan-Choice Biases
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    Chapter 81 Consumers in a Turbulent Economy: Normative, Egoistic and Economic Antecedents to Store (DIS)Loyalty and Store-Brand Proneness
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    Chapter 82 Responsibly Yours: Marketing Sustainability in Retail
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    Chapter 83 Some Preliminary Evidence for the Effect of Employee Satisfaction on Relational Switching Costs
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    Chapter 84 You Know you’ve Got to, Express Yourself: A Comparative Study of Self-Expression Through Brand, Women in Six Asian Nations
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    Chapter 85 Co-Branding Strategies Applied to High-Tech Products and Luxury Brands: A Cross-Cultural Perspective
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    Chapter 86 Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty
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    Chapter 87 Priming Effect Across Modalities and Influence of Processing Fluency on AD Designs
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    Chapter 88 Crisis Management Advertising Effectiveness: The Impact of Psychological Ownership and Message Abstractness
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    Chapter 89 No Clipping, No Printing Required: Antecedents of Consumers’ Intention to use SMS Coupons
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    Chapter 90 Signaling Quality Across Different Stages of the Organizational Life Cycle
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    Chapter 92 Managers’ Perceptions of the Effectiveness of Cash vs. Non-Cash Awards for Sales and Customer Service Employees
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    Chapter 93 Antecedents of Salesperson’s Performance: Sales Unit’s Absorptive Capacity, LMX and Salesperson’s Trust and Goal Commitment
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    Chapter 94 Disentangling Individual and Contextual Shopping Motivations
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    Chapter 96 Service Convenience Determinants of Consumer Continual Intention for Group Buying
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    Chapter 97 A Re-Examination of the Nature of the Service Satisfaction and Customer Loyalty Relationship Through the Lens of Attribution Theory
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    Chapter 98 Service Quality, Customer Satisfaction, Value and Loyalty: An Empirical Investigation of the Airline Services Industry
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    Chapter 99 The Influence of Service Guarantees on Firm Performance
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    Chapter 100 The Landscape as an Integrative Aspect of Tourism for the State of Colima and its Risk Factor Implications: Seeking Collaboration Between Parties Involved with Colima’s Volcano.
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    Chapter 101 Use of Archetypes in the Colombian Fashion Industry
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    Chapter 102 Co-Creation of Value in the Brazilian Private Higher Educational Service
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    Chapter 104 Sales Research: Where is the Cutting Edge?
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    Chapter 105 Binding Experiences: The Role of Consumer’s Brand Engagement in Self-Concept on the Relationship Between Brand Experiences and Emotional Attachment
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    Chapter 106 Diy Consumers and Retailers: An Exploratory Study on Value Creation in the Do-It-Yourself Industry
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    Chapter 107 The Effects of Self-Construal and Task Difficulty on Consumer Attributions of Firm Effort: Implications for Cocreation
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    Chapter 108 Order Effects of Sampling Experiential Products: The Role of Product Similarity
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    Chapter 109 Emerging Markets: Service Quality Versus Value in Russia
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    Chapter 110 International Market Segmentation as Practice
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    Chapter 111 Managerialism in the Classroom: Quitting or Resisting?
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    Chapter 112 The Student as a Practitioner: An Activity Theory Approach for Student Participation in Higher Education in Colombia
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    Chapter 113 Using Simulator Markstrat in Marketing Planning Courses in Brazil
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    Chapter 114 A New Business School Model: Relevance of Management Education in Colombia
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    Chapter 115 Reference Letters for Students: A Legal Trap for the Uninformed Marketing Educator
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     Chapter 116 Determinants of Successful Ph.D. Student Placement in Faculty Positions: the Mediating Role of Publication Record
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     Chapter 119 Price Dispersion in the Airline Industry: A Conceptual Framework and Empirical Analysis
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     Chapter 121 Internet Product Prices in Emerging Economies
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     Chapter 122 Learning Personal Selling Through Cognitive Apprenticeship: Creating More Authentic Instruction Through the UA Sales Lab
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     Chapter 123 A Comparison of the Readability of Marketing Reserch Textbooks and Commercial Marketing Research White Papers
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     Chapter 125 Choice and Conflict Between Sacred and Secular Music: A Conversation Piece for Teaching Marketing Ethics
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     Chapter 126 Does Market Orientation Drive New Product Performance? The Mediating Role of Project-Level Information Sharing Capabilities
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     Chapter 127 Market Orientation, Business Strategy and Firm Performance: The Moderating Effects of Managers’ Personal Values
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     Chapter 129 The use of Sustainable Country Images in Organisational Branding
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     Chapter 130 Factors Affecting Country Brand Equity: A Business Perspective
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     Chapter 131 Country Image and Brand Image: An International Investigation of Made in Italy
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     Chapter 132 Liability of Localness and Cross-Cultural Variance in Conspicuous Consumption: The Case of the Global Automotive Industry
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     Chapter 133 Three-Dimensional Customer Commitment Model: Investigating its Impact on Loyalty Relational Outcomes
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     Chapter 134 Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn Prediction
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     Chapter 135 ‘I will if You will’: The Effect of Social Network Ties on the Adoption of Mobile Applications
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     Chapter 136 Technology Cluster Effect as Moderator in the Technology Acceptance Model: The Case of Text Messaging and Wig Mobile Banking Adoption
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     Chapter 137 The Natives are Restless: The Effect of Age And Interativity on Consumer Response to Digital Information Products
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     Chapter 138 Trust and New B2B Technologies: An Empirical Study Identifying the Trust Issues Related to the Adoption Rates of New Technology
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     Chapter 139 Country Resources, Country Image and Tourism: A Panel Data Analysis
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     Chapter 141 Do you Really Want to Eat More Healthy or do you Just Want to Look Good? How Different Motives Influence the Healthy Food Decision
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     Chapter 142 The Effects of Natural Cigarette Descriptors on Adolescents’ Brand-Related Beliefs, Attitudes, and Intentions
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     Chapter 144 Understanding the External Benefits of Consumption of Goods and Services that Might Contribute to HIV/Aids Control
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     Chapter 146 The Domain of Sustainable Marketing: A Framework and Research Agenda
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     Chapter 147 Marketing Managers’ Motivations Toward Moderation of Consumption
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     Chapter 149 Entrepreneurial Marketing and its Antecedent: An Empirical Investigation of the Role of Entrepreneurial Orientation
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     Chapter 150 Influence of Entrepreneurial Motivations on Strategic Business Decisions
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     Chapter 151 Towards the Development of Classificational Schemata in Entrepreneurial Marketing
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     Chapter 152 On Breeds, Tricks, and Age: The Case of Small Business Growth and Market Choice Strategy
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     Chapter 153 What Alliance Partners are Trustworthy? The Roles of Governance and Organizational Culture
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     Chapter 156 Getting Over Yourself: Struggles, Triumphs, and Failures in Marketing Education
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     Chapter 158 How I Teach 1200 Students out of a 150 Seat Classroom: Pro’s and Con’s
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     Chapter 159 The Effects of Advertising Evoked Vicarious Nostalgia on Brand Heritage
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     Chapter 160 Can you Hear me Now? Antecedents of Slogan Recall
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     Chapter 161 Advertising Relevance: Categorization and a Case for Scale Development
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     Chapter 162 Your Best Buddy — The Case of Toyota South Africa
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     Chapter 163 Exploring Self-Brand Connection in The Social Media Context: The Case of Twitter
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     Chapter 164 Why a few Social Networking Sites Succeed While Many Fail
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     Chapter 165 Convexity Neglect in Consumer Decision Making
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     Chapter 166 Understanding the Fundamental Mechanisms of Origin-Based Brand Value Creation: An Empirical Analysis
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     Chapter 167 Ethnocentrism and Consumer Ethnocentrism (CETT): The Role or Perceived Threat and Social Capital
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     Chapter 168 The Effect of Stereotype Incongruent Information on Consumers’ Evaluations: Does Favorable Foreign Product Mean Favorable Country of Origin?
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     Chapter 169 Considering Theory in Cross-Functional Relationships: Looking Out to Look In
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     Chapter 170 On the Innovation Consequences of Market Orientation
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     Chapter 172 Identity Construction in Online Communities: Implications for Customer Engagement Behaviours
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     Chapter 173 Investigating Sources of Creativity in the Fashion Industry: Make, buy or Steal
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     Chapter 174 Marketing of Business Sustainability: A Case Illustration Beyond Corporate Boundaries
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     Chapter 175 Competition-Motivated Sustainability: When Corporate Social Responsibility Increases Marketing’s Effect on Firm Performance
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     Chapter 176 The Strategic Agenda of Corporate Europe: Sustainability or Not?
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     Chapter 177 Can Sustainability be Achieved by Effective Branding of a Place?
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     Chapter 178 The Changing Role of Salespeople and Consequences for Required Capabilities: A Review and Empirical Exploration
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     Chapter 179 Outperforming Whom? A Multi-Level Study of How Performance-Prove Goal Orientation Manifests in Sales Performance in a Context of Shared Team Identification
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     Chapter 180 Beyond Performance: The Reseller Salesperson as Brand Evangelist
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     Chapter 181 The Franchise Dilemma: Agent Motivations, Contracting, and Opportunism in Hybrid Governance
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     Chapter 182 The Value Relevance of Chief Marketing Officers for the IPO of Startups
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     Chapter 183 Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software Technology Firms in Central Finland, Wales, UK and Silicon Valley, US
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     Chapter 184 Market-Driven Innovation Capability and Financial Performance: Moderating Effect of Environmental Turbulence
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     Chapter 185 Market Environment as a Source of Information: The Effects of Uncertainty on Intended and Realised Marketing Strategy
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     Chapter 186 Exploring Outcomes of Different Layers of an Innovation-Oriented Culture in Uncertain Environments: Insights from a Multisource Data Analysis
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     Chapter 187 Creativity and Innovation for New Technology Ventures
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     Chapter 188 The Consumption-System Wireless Telecommunications and the Perceived Value - Loyalty Intentions Link
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     Chapter 189 The Role of Creative Awards in the Advertising Industry: A Signaling Perspective
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     Chapter 190 The Effect of Word of Mouth on Inbound Tourists’ Decision for Traveling to Islamic Destinations (The Case of Isfahan as a Tourist Destination in Iran)
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     Chapter 192 Customer Dissatisfaction and Retaliatory Behavior: The Moderating Effect of Consumer Participation
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     Chapter 194 The Boycott of Offshoring Companies. How the fit Between the Consumers’ Home Country and the Company’s Origin Influences the Boycott Decision
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     Chapter 195 Consumer Boycotts in International Marketing: A Multidisciplinary Assessment and Review
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     Chapter 196 Consumer Animosity: A Comparative Perspective
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     Chapter 197 Effects of Country Culture on the use of Signals in the Motion Picture Industry: A Hierarchical Growth Modeling Approach
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     Chapter 198 The Role of Cultural Context in the Implementation of Market Orientation: Insights from the Cumulative Evidence
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     Chapter 199 What Triggers Pro-Environmental Behavior Cross-Culturally? An Empirical Investigation in Five Nations
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     Chapter 200 Customers are Seldom Customers: Customer Designations as Labels and their Implications for Marketing Strategy
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     Chapter 201 Consumer Identities: Carnism Versus Veganism
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     Chapter 202 Narcissism’S Mediation on Propensity to Shop Green
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     Chapter 203 Suggestions are Welcome: Provider Responses to Unsolicted Advice Feedback
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     Chapter 204 An Examination of the Real Effect of Country-Of-Origin on Percieved Quality: A Product Category Approach
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     Chapter 205 The Effect of Age, Gender and Consumer Susceptibility in Purchase Recommendations: An Analysis of Three Different Recommendation Settings
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     Chapter 206 The Influence of Regular Sports Participation on Consumer Psychology: Implications for Marketing Sports Participation to American Society
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     Chapter 207 The Role of Modularity in Providing Corporation-To-Corporation Solutions: A Knowledge-Based View
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     Chapter 208 The Relationship Between Supplier Development and Firm Performance: Utilizing the Market-Based Asset Framework
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     Chapter 209 Linking Supply Chain Visibility to Firm Performance: An Empirical Investigation
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     Chapter 210 Corporate Sustainability: A Framework to Guide Academic Research and Corporate Practice
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     Chapter 211 Topic Sensitivity: Implications for Web-Based Surveys
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     Chapter 212 Modeling the Influence of Changes in Consumer Reservation Price Structure on Inter-Tier Retail Competition
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     Chapter 213 Do signs Matter? Consumers’ Cognitive, Affective, and Behavioral Responses Toward Exterior Retail Store Signage
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     Chapter 214 Influence of Organizational Learning on Trust in Strategic Supply Chains
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     Chapter 215 A Theory of Captive Relationships in Distribution Channels
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     Chapter 216 Performance Outcomes in Learning Oriented Supply Chains: Explicating the Role of Process Capabilities
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     Chapter 217 Factors Affecting Choice of Informational vs. Transactoinal Websites: An Examination in an Emerging Market
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     Chapter 218 Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Role of Frustration
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     Chapter 219 The Impact of Emotions on the Effectiveness of Viral Marketing Campaigns
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     Chapter 220 Authenticity in Online Communications: Examining Antecedents and Consequences
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     Chapter 221 Building Brand Commitment in Virtual Brand Communities
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     Chapter 222 Antecedents of Virtual Community Participation: An Empirical Investigation
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     Chapter 223 Promoting Higher Education Institutions Through Facebook
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     Chapter 224 Sorting the Wheat from the Chat: Influence in Social Networks
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     Chapter 225 Remote Service Technologies - A Framework and Factors Influencing Adoption in B2B Relationships
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     Chapter 226 The Secret of Service Innovativeness – A Comparative Investigation of Different Modes of Customer Involvement
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     Chapter 227 Technology-Dominant Service Interfaces: Challenges, CRM, and Key I.T. Capabilities
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     Chapter 228 Course Management System: Moodle
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     Chapter 229 A Cross-National Comparison of U.S. and Turkish Consumer Satisfaction with Dental Care Services
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     Chapter 231 Gender, Self, and Brand: A Cross-Cultural Study on Gender Identity and Consumerbased Brand Equity
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     Chapter 232 Consumption of Extremity: Cultural Proliferation of Hyper-Authenticity and the Corollary
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     Chapter 233 Seeking Distinction Through Snobbery in the Context of Luxury Markets
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     Chapter 234 Narcissistic Pro-Environmental Behavior
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     Chapter 235 Revisiting Store Brand Proneness: Identifying Generic, Store-Specific, Category-Specific and Brand-Specific Determinants of Store Brand Proneness
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     Chapter 236 An Exploratory Study of Consumer Attitudes Toward Mobile Coupons in Relationship Marketing
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     Chapter 237 Sitcoms may Make you Laugh and Change your Behavior
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     Chapter 238 Green Labels, Perceived Benefits, and Purchase Decisions: An Examination of Sustainability from the Consumer’s Perspective
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     Chapter 239 Experimental Insights into the Advertising Effectiveness of the Integration of Videos in E-Mails
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     Chapter 240 Managing the New Media: Tools for Brand Management in Social Media
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     Chapter 241 Drawing Meaning from Online User Discussions About Brands: A Study of Comments in Response to Luxury Advertisements on YouTube
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     Chapter 242 Integrating the Website into Marketing Communications: An Empirical Examination of Magazine AD Emphasis of Website Direct Response Opportunities Over Time
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     Chapter 243 Consumers’ Biased Perceptions of the Environmental Impact of Products, and Their Influence on Advertising Efficiency
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     Chapter 245 Exploring the Impact of Message Framing on Sustainable Consumption Choices
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     Chapter 246 Consuming Sustainably by Buying Organic Food: The Effect of Certified Third-Party Labels on Perceived Risk
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     Chapter 247 Genuine and Counterfeit Luxury Apparel in Egypt who Buys them and why?
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     Chapter 248 Patients as Consumers: The Right Message at the Right Time Matters for Consumers with Chronic Conditions
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     Chapter 249 Credibility as a Key to Sustainable Advertising Success
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     Chapter 250 The Forgetful Customer: Regeneration of Sales After Service Failure
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     Chapter 251 The Impact of Variability of Front-Line Service Employees on the Customer Perceptions of Service Quality
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     Chapter 252 Capturing the Agile Service Encounter: A Qualitative Approach to the Manager/Employee Dyad
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     Chapter 253 Consumer Choice Between Hedonic and Utilitarian Recovery Options in Service Failures: A Mood Regulation Perspective
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     Chapter 254 How the Traits of Brand Personality are Related to Consumer Perception of Specific Quality Dimensions for Durable Consumer Goods
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     Chapter 255 Measuring the Cognitive and Emotional Relationships Between Readers and Print Media Brands
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     Chapter 256 The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference and Purchase Intention
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     Chapter 257 Brand Personality of a City Identity vs. Image
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     Chapter 258 Green Branding: Do Local and Global Brands Benefit from Organic Labeling
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     Chapter 259 “Spreading the Good Word”: Toward an Understanding of Brand Evangelism
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     Chapter 260 From hi Tech to hi Touch the Emotional Way to Technology
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     Chapter 261 Entrepreneurial Marketing: Is Entrepreneurship the Way Forward for Marketing?
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     Chapter 262 Does it Really Hurt to Overestimate your Innovativeness? An Analysis of Perception Differences Between Companies and Customers
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     Chapter 263 The Bridging Role of Brand Liking: From Brand Equity to Customer Relationship with a Brand That Does Not Exist in the Market
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     Chapter 264 Incorporating Customer Advocacy in the Customer Satisfaction Model
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     Chapter 265 Assessing the Nomological Validity of the Net Promoter Index Question (NPI)
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     Chapter 266 The Consumer’s Online Group Buying Influential Factor Model: An Empirical Study in China
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     Chapter 267 Developing an Attractive Mobile Service: A Comparison of Desired Consumption Values of Three Different Services
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     Chapter 269 Globalization of Innovations: Disseminating High Technological Advancement
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     Chapter 270 The Role of Theory in Junior Faculty Research
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     Chapter 271 Examining a Word-Of-Mouth Model in Participant Sport
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     Chapter 272 The use of Sports Related Emotions as a Sustainable Marketing Strategy
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     Chapter 273 Package Advertising Claims on New Products: Impact on Firm Value
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     Chapter 274 Hotel Advertising: Consumer Evaluations Through Price Cues
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     Chapter 275 Social Influence in Product Placements: The Impact of Group Composition and Coviewing Context on Brand Recall and Attitudes
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     Chapter 276 Mental Simulation and Consumer Evaluations of Really New Products (RNPs): The Role of Product Type
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     Chapter 277 Analyzing the Impact of Supermarket Promotions: A Case Study Using Tesco Clubcard Data in the UK
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     Chapter 278 Online Consumer Perceptions of Retailer Familiarity and Price Discrimination
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     Chapter 279 Branding in E-Mails Enhances Advertising Effectiveness
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     Chapter 280 Identification with a Higher Education Institution Through Communication of the Brand
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     Chapter 281 Requiem for a Brand: Consumer Response to Brand Elimination
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     Chapter 282 When More is Less: Base Value Neglect and Consumer Preferences for Changes in Price and Quantity
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     Chapter 283 ‘Shades of Green’: Impact of Product’s Greenness on Consumers’ Willingness to Pay
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     Chapter 284 Attenuating the Negative Effects of a Low-Fit Sponsorship: The Role of Concurrent Sponsors
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     Chapter 285 How Sporting Events Contribute to Internal Marketing: The Critical Role of Teambuilding – Evidence from Seven Corporate Runs
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     Chapter 286 Relational Resources as a Builder of B2B Service Brand Equity
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     Chapter 290 Best Kept Secrets: How Optimal Distinctiveness Influences Identification Behavior
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     Chapter 291 Product-Featuring Stock Advertisements: Effects on Consumer-Investors’ Investment Interest
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     Chapter 292 Impact of Underwriting on Residential Foreclosures in Chicago Communities
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     Chapter 293 Want to Successfully Introduce Innovative Products? You Need to Know your Consumers First!
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     Chapter 294 Competent Blue and Sophisticated Purple: Examining the Relationship Between Color and Brand Personality