Attention for Chapter 149:
Entrepreneurial Marketing and its Antecedent: An Empirical Investigation of the Role of Entrepreneurial Orientation
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Chapter title |
Entrepreneurial Marketing and its Antecedent: An Empirical Investigation of the Role of Entrepreneurial Orientation
|
Chapter number |
149 |
Book title |
The Sustainable Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10873-5_149 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Pitsamorn Kilenthong, Gerald E. Hills, Claes Hultman
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
15 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
13% |
Lecturer > Senior Lecturer |
1 |
7% |
Professor |
1 |
7% |
Other |
1 |
7% |
Student > Master |
1 |
7% |
Other |
1 |
7% |
Unknown |
8 |
53% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
20% |
Decision Sciences |
1 |
7% |
Social Sciences |
1 |
7% |
Unknown |
10 |
67% |