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Chapter title |
Mental Simulation and Consumer Evaluations of Really New Products (RNPs): The Role of Product Type
|
---|---|
Chapter number | 276 |
Book title |
The Sustainable Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10873-5_276 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Stephanie Feiereisen, Steve Hoeffler |