You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
The Role of Cultural Context in the Implementation of Market Orientation: Insights from the Cumulative Evidence
|
---|---|
Chapter number | 198 |
Book title |
The Sustainable Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10873-5_198 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Ahmet H. Kirca |