Attention for Chapter 241:
Drawing Meaning from Online User Discussions About Brands: A Study of Comments in Response to Luxury Advertisements on YouTube
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Chapter title |
Drawing Meaning from Online User Discussions About Brands: A Study of Comments in Response to Luxury Advertisements on YouTube
|
Chapter number |
241 |
Book title |
The Sustainable Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10873-5_241 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Adam J. Mills, Mignon Reynecke, Leyland Pitt, Colin Campbell
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Bachelor |
2 |
50% |
Student > Ph. D. Student |
1 |
25% |
Unknown |
1 |
25% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
25% |
Psychology |
1 |
25% |
Economics, Econometrics and Finance |
1 |
25% |
Unknown |
1 |
25% |