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Mendeley readers
Chapter title |
Building Brand Commitment in Virtual Brand Communities
|
---|---|
Chapter number | 221 |
Book title |
The Sustainable Global Marketplace
|
Published by |
Springer International Publishing, February 2016
|
DOI | 10.1007/978-3-319-10873-5_221 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Sahar Mousavi, Margaret Bruce, Kathy Keeling |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 50% |
Professor | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 50% |
Business, Management and Accounting | 1 | 50% |