The Sustainable Global Marketplace
Springer, Cham
Chapter title |
Experimental Insights into the Advertising Effectiveness of the Integration of Videos in E-Mails
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Chapter number | 239 |
Book title |
The Sustainable Global Marketplace
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10873-5_239 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Stefan M. Hampel, Hajo Hippner |