The Sustainable Global Marketplace
Springer, Cham
Chapter title |
Examining a Word-Of-Mouth Model in Participant Sport
|
---|---|
Chapter number | 271 |
Book title |
The Sustainable Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10873-5_271 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Mark P. Pritchard, Jeffrey L. Stinson |