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Chapter title |
Marketing of Business Sustainability: A Case Illustration Beyond Corporate Boundaries
|
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Chapter number | 174 |
Book title |
The Sustainable Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10873-5_174 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Göran Svensson, Beverly Wagner |