The Sustainable Global Marketplace
Springer, Cham
Chapter title |
Consumer Perceptions of Advertising Appeals: Hard-Sell and Soft-Sell Revisited
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Chapter number | 56 |
Book title |
The Sustainable Global Marketplace
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10873-5_56 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
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Authors |
Anshu Saxena Arora, Shalonda Kirkland Bradford |
Country | Count | As % |
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Unknown | 1 | 100% |
Readers by professional status | Count | As % |
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Unspecified | 1 | 100% |
Readers by discipline | Count | As % |
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Unspecified | 1 | 100% |