The Sustainable Global Marketplace
Springer, Cham
Chapter title |
Factors Affecting Choice of Informational vs. Transactoinal Websites: An Examination in an Emerging Market
|
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Chapter number | 217 |
Book title |
The Sustainable Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10873-5_217 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Lifan Yang, Jie Guo |