↓ Skip to main content
What is this page? Embed badge

Handbook of Marketing Decision Models

Overview of attention for book
Cover of 'Handbook of Marketing Decision Models'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Marketing Decision Models: Progress and Perspectives
  3. Altmetric Badge
    Chapter 2 Sales Promotion Models
  4. Altmetric Badge
    Chapter 3 Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions
  5. Altmetric Badge
    Chapter 4 Models for the Financial-Performance Effects of Marketing
  6. Altmetric Badge
    Chapter 5 Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends
  7. Altmetric Badge
    Chapter 6 Structural Models in Marketing: Consumer Demand and Search
  8. Altmetric Badge
    Chapter 7 Economic Models of Choice
  9. Altmetric Badge
    Chapter 8 Empirical Models of Learning Dynamics: A Survey of Recent Developments
  10. Altmetric Badge
    Chapter 9 Measurement Models for Marketing Constructs
  11. Altmetric Badge
    Chapter 10 Marketing Models for the Customer-Centric Firm
  12. Altmetric Badge
    Chapter 11 Eye Movements During Search and Choice
  13. Altmetric Badge
    Chapter 12 Business-Cycle Research in Marketing
  14. Altmetric Badge
    Chapter 13 Marketing Models for the Life Sciences Industry
  15. Altmetric Badge
    Chapter 14 Marketing Models for Internet Advertising
  16. Altmetric Badge
    Chapter 15 Advertising Effectiveness and Media Exposure
  17. Altmetric Badge
    Chapter 16 Social Media Analytics
  18. Altmetric Badge
    Chapter 17 Integrating Social Networks into Marketing Decision Models
  19. Altmetric Badge
    Chapter 18 Morphing Theory and Applications
Attention for Chapter 5: Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends
Altmetric Badge

Citations

dimensions_citation
17 Dimensions

Readers on

mendeley
44 Mendeley
Summary Dimensions citations
So far, Dimensions has found 17 publications that cite this research output.

17

The most recent citing publications are shown below. View all 17 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.