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Handbook of Marketing Decision Models

Overview of attention for book
Cover of 'Handbook of Marketing Decision Models'

Table of Contents

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    Book Overview
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    Chapter 1 Marketing Decision Models: Progress and Perspectives
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    Chapter 2 Sales Promotion Models
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    Chapter 3 Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions
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    Chapter 4 Models for the Financial-Performance Effects of Marketing
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    Chapter 5 Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends
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    Chapter 6 Structural Models in Marketing: Consumer Demand and Search
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    Chapter 7 Economic Models of Choice
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    Chapter 8 Empirical Models of Learning Dynamics: A Survey of Recent Developments
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    Chapter 9 Measurement Models for Marketing Constructs
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    Chapter 10 Marketing Models for the Customer-Centric Firm
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    Chapter 11 Eye Movements During Search and Choice
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    Chapter 12 Business-Cycle Research in Marketing
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    Chapter 13 Marketing Models for the Life Sciences Industry
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    Chapter 14 Marketing Models for Internet Advertising
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    Chapter 15 Advertising Effectiveness and Media Exposure
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    Chapter 16 Social Media Analytics
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    Chapter 17 Integrating Social Networks into Marketing Decision Models
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    Chapter 18 Morphing Theory and Applications
Attention for Chapter 12: Business-Cycle Research in Marketing
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Citations

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Summary Dimensions citations
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Chapter title
Business-Cycle Research in Marketing
Chapter number 12
Book title
Handbook of Marketing Decision Models
Published by
Springer, Cham, January 2017
DOI 10.1007/978-3-319-56941-3_12
Book ISBNs
978-3-31-956939-0, 978-3-31-956941-3
Authors

Barbara Deleersnyder, Marnik G. Dekimpe

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 33%
Unknown 2 67%
Readers by discipline Count As %
Agricultural and Biological Sciences 1 33%
Social Sciences 1 33%
Unknown 1 33%

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