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Mendeley readers
| Chapter title |
Marketing Decision Models: Progress and Perspectives
|
|---|---|
| Chapter number | 1 |
| Book title |
Handbook of Marketing Decision Models
|
| Published by |
Springer, Cham, January 2017
|
| DOI | 10.1007/978-3-319-56941-3_1 |
| Book ISBNs |
978-3-31-956939-0, 978-3-31-956941-3
|
| Authors |
Berend Wierenga, Ralf van der Lans |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 15 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 3 | 20% |
| Other | 1 | 7% |
| Student > Bachelor | 1 | 7% |
| Student > Ph. D. Student | 1 | 7% |
| Student > Master | 1 | 7% |
| Other | 2 | 13% |
| Unknown | 6 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 40% |
| Agricultural and Biological Sciences | 1 | 7% |
| Economics, Econometrics and Finance | 1 | 7% |
| Social Sciences | 1 | 7% |
| Chemistry | 1 | 7% |
| Other | 1 | 7% |
| Unknown | 4 | 27% |