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Mendeley readers
Chapter title |
Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends
|
---|---|
Chapter number | 5 |
Book title |
Handbook of Marketing Decision Models
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-56941-3_5 |
Book ISBNs |
978-3-31-956939-0, 978-3-31-956941-3
|
Authors |
Tammo H. A. Bijmolt, Peter C. Verhoef |
Mendeley readers
The data shown below were compiled from readership statistics for 44 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 44 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 8 | 18% |
Lecturer | 5 | 11% |
Student > Ph. D. Student | 5 | 11% |
Student > Doctoral Student | 3 | 7% |
Student > Bachelor | 3 | 7% |
Other | 7 | 16% |
Unknown | 13 | 30% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 19 | 43% |
Computer Science | 3 | 7% |
Economics, Econometrics and Finance | 3 | 7% |
Social Sciences | 2 | 5% |
Agricultural and Biological Sciences | 1 | 2% |
Other | 2 | 5% |
Unknown | 14 | 32% |