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Marketing and American Consumer Culture

Overview of attention for book
Cover of 'Marketing and American Consumer Culture'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Martians and Marketers
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    Chapter 2 The Semiotics of Marketing: Selling with Signs
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    Chapter 3 A Psychoanalytic Approach to Marketing
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    Chapter 4 Sociological Theory: The Group Sells
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    Chapter 5 Marxism and Marketing
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    Chapter 6 The Anthropology of Marketing
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    Chapter 7 Marketing Memes: Antiquity and Modernity
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    Chapter 8 Marketing the Self
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    Chapter 9 Marketing Something: Advertising Cruise Tourism
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    Chapter 10 Marketing the President: Political Marketing
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    Chapter 11 Marketing to Millennials
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    Chapter 12 Marketing and Social Media
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    Chapter 13 Marketing Countries
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    Chapter 14 Marketing Theory
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    Chapter 15 The Technician of Desire
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    Chapter 16 Coda: Marketers and Martians
Attention for Chapter 14: Marketing Theory
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