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Mendeley readers
| Chapter title |
A Psychoanalytic Approach to Marketing
|
|---|---|
| Chapter number | 3 |
| Book title |
Marketing and American Consumer Culture
|
| Published by |
Springer International Publishing, November 2016
|
| DOI | 10.1007/978-3-319-47328-4_3 |
| Book ISBNs |
978-3-31-947327-7, 978-3-31-947328-4
|
| Authors |
Arthur Asa Berger |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 4 | 67% |
| Student > Bachelor | 1 | 17% |
| Student > Doctoral Student | 1 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 4 | 67% |
| Business, Management and Accounting | 2 | 33% |