You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Marketing the Self
|
|---|---|
| Chapter number | 8 |
| Book title |
Marketing and American Consumer Culture
|
| Published by |
Springer International Publishing, November 2016
|
| DOI | 10.1007/978-3-319-47328-4_8 |
| Book ISBNs |
978-3-31-947327-7, 978-3-31-947328-4
|
| Authors |
Arthur Asa Berger |