You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Marketing to Millennials
|
|---|---|
| Chapter number | 11 |
| Book title |
Marketing and American Consumer Culture
|
| Published by |
Springer International Publishing, November 2016
|
| DOI | 10.1007/978-3-319-47328-4_11 |
| Book ISBNs |
978-3-31-947327-7, 978-3-31-947328-4
|
| Authors |
Arthur Asa Berger |
Mendeley readers
The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 32 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 11 | 34% |
| Student > Master | 5 | 16% |
| Lecturer | 3 | 9% |
| Student > Ph. D. Student | 2 | 6% |
| Student > Doctoral Student | 1 | 3% |
| Other | 3 | 9% |
| Unknown | 7 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 47% |
| Social Sciences | 3 | 9% |
| Economics, Econometrics and Finance | 2 | 6% |
| Unspecified | 1 | 3% |
| Arts and Humanities | 1 | 3% |
| Other | 3 | 9% |
| Unknown | 7 | 22% |