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| Chapter title |
Marketing Theory
|
|---|---|
| Chapter number | 14 |
| Book title |
Marketing and American Consumer Culture
|
| Published by |
Springer International Publishing, November 2016
|
| DOI | 10.1007/978-3-319-47328-4_14 |
| Book ISBNs |
978-3-31-947327-7, 978-3-31-947328-4
|
| Authors |
Arthur Asa Berger |